4A- Forming an opportunity belief

I have a belief that Chipotle customers think that more food comes in a burrito bowl than a burrito. Its been a pretty hot topic over the years that people are still indecisive about. I personally think the quantity of food on the bowl is significantly larger than a burrito, however the workers insist  they're proportional and charge the same price for both. With that being said, I decided to interview two students here in Gainesville (20 and 22 for what its worth), and a Chipotle employee.

Interview number one: Student number one
   1. Do you think Chipotle bowls/burritos contain the same amount of food?
            ~ No I do not.
     
      2. Which of the two do you think has more?
            ~  The bowl for sure.
     
      3. When did you first notice this?

            ~ I cant remember exactly, but within the first few trips.

      4.  Have you ever confronted any of the employees about this?

            ~ I have not.

      5. Have you done anything to resolve this? How did you handle this then?

            ~ I just stick the bowls. If anything I ask for a tortilla in the bowl and roll my own burrito.

      6. Does this bother you at all?

            ~  Nope, its not worth the argument.


Interview number two: Student number two

   1. Do you think Chipotle bowls/burritos contain the same amount of food?
           
            ~ No.
     
      2. Which one of the two do you think has more?
    
           ~ I believe the bowls are bigger. I've had leftovers from my bowl one time that I rolled up that was bigger than a burrito I've ordered from there in past. Plus its tougher to roll more so they try to make it "rollable."

      3. When did you first notice this?

            ~  When I started getting burrito bowls instead. I started off getting burritos and buddy of mine told me to get the bowls they have more food, so I took his advice and haven't changed since.

     4. Have you ever confronted any of the employees?

            ~ No, I have asked if they can put more on my burrito on the rare occasion when I switch it up.

     5. What if you're in the mood for a burrito but know about this problem? Does it bother you? 

          ~ If anything i'll just take the L, or order a bowl with tortillas on the side.

Interview number 3: Chipotle worker

    1. Do you guys serve the same amount of food in burritos as you do in the bowls?

        ~ Well technically were suppose to, but I always put more in the bowl so it looks better. If I put the same amount in the bowl as I do the burrito it would look disproportionate.

    2. Has someone ever called out on this?

        ~  No, sometimes people ask which one has more and I tell them bowls usually have a little more and they switch half of the time. Or some customers who order a burrito just ask for a little more which I have no problem doing to a certain extent.

   3. Do most employees know about this or do the same thing?

      ~ Yeah, its kinda like a low-key thing that everyone does.

   4. Has a manager mentioned anything about this to you before?

      ~ No, when they complain about food quantity issues its usually for giving people too much not too little.

   5. Have the managers talked about upping the size of the tortillas to fit more food in there?

     ~ They had a discussion about making the tortillas and bowls smaller at one point but not bigger. Its that big of deal to people who know about they just get a bowl or tortilla in the bowl or on side. The complaints usually come the they think that there getting less than usual, so we give them a little extra and if they still complain we tell them they can pay for double because that usually the issue.
       


                                                                 Summary
Overall, most people in our age group are aware of my belief and share the same thoughts. However, its the older crowd, or people who don't go as often as the typical target audience that aren't as aware. Every time I order food for my parents or even grandparents I make sure to tell them about this and they usually change their mind and order a bowl instead. I know most people who read this will already know about this but there are some who don't. I found it kind of odd that he employee was so open about this but I respect him for being honest. This just shows that there are many loopholes in the restaurant business so it would wise to do a little research on some of you're favorite places or new places to see if you're really getting the best bang for your buck.