29A- Venture Concept 2

For my second venture concept I decided to broaden my focus group on people of all ages as opposed to focusing only on college kids like I did in my first venture. My second concept is making game-day t-shirts for gator fans. Everyone likes having a go-to shirt to wear when their beloved gators are playing a team. But the twist on my concept is that instead of it just being normal gator apparel, our shirts would have some sort of funny image or dialogue printed on the shirt that would poke at whoever our opponent of that week is. For now, we're solely going to make the shirts for football games only. Each home game we would have fresh printed shirts that would be funny and comfortable to wear. Rough estimate on the shirts prices come out to around $15 which doesn't sound like that much but when you're ordering shirts by the hundreds the profit actually is quite outstanding. The reason I keep say "we" is because me and a fellow friend of mine have already experimented this week game day polos. They were rather expensive and kind of hard to sell but we ended up cleaning-house. I figure that if we market something more affordable and creative we would have much more success.

Unfortunately I didn't submit the last assignment that was similar to this so I didnt receive any feedback to complete the second part of this assignment. However, it doesn't take a genius to guess what some of the negative feedback would be. To the people who think that this could fail because many other people do something similar and that this market is to competitive and cliche, you're absolutely right. Which is why were going to have to rely on better prices and creativeness. Aside from our shirts being that same price or hopefully cheaper, our creativeness on what these shirts say or show are going to determine how our profits will turn out. Im going to have to decide if pushing the envelope is appropriate here so that our shirts really stand out but then again that can defer consumers. The whole business pretty much determines on how clever,witty or creative our product is. If its just another couple of guys selling basic t shirts then our business will crumble.

I look forward to hearing back from you guys on this concept because it will be my first set of feedbacks for this business venture. If their is any ideas you guys have I am more than open to suggestions.